When news broke that a new mega-money “World Tour” was being set up to rival the dominance of the PGA Tour, most would’ve been forgiven for thinking it would be dead in the water before it ever really took off. After all, that’s what history has told us. It’s what happened when Greg Norman proposed a similar idea back in the 1990s.
But in the modern world of Netflix, YouTube and social media, sportsmen and women are now far more likely to become global superstars, meaning player power cannot be underestimated anymore. And with the financial might of Saudi Arabia behind plans for the rumoured Super Golf League (SGL), these are tense times in a sport that stands on the brink of major division.
So, how has the PGA Tour reacted to this challenge? Well, the powers that be certainly aren’t resting on their laurels and have fought at every step to protect the tour’s position in the game, and its prize assets that ultimately hold the key to the kingdom.
Jay Monahan (left) and Keith Pelley (right) formed a “strategic alliance” to stave off the threat of breakaway leagues
(Image credit: Getty Images)
Before the SGL came the PGL (Premier Golf League), a virtually identical F1-style concept that is perhaps only different in that it doesn’t have the same financial power. Back in mid to late 2020, the PGL went to European Tour chief Keith Pelley with what he described as “a very compelling offer to take the Tour to another level but in a different direction”.
In response, Pelley’s opposite number, PGA Tour commissioner Jay Monahan, proposed a “strategic alliance” that would be mutually beneficial and help maintain the status quo. Rather than take the risk, Pelley accepted.
Next, Monahan and co. set up the controversial Player Impact Program (PIP), a $40m fund to be dished out to the 10 players that drove the most engagement among fans and sponsors. The public lamented the idea and the financial pampering but it did little to quieten the rumblings. In May of last year, a report in The Telegraph revealed that as many as 11 of the game’s biggest names had been offered between $30m and $50m to join the breakaway SGL.
Immediately, Monahan called a player meeting at Quail Hollow on the Tuesday of Wells Fargo Championship week. He warned that anyone choosing Saudi money over the PGA Tour would face lifetime bans – a stance that remains in place today.
Fast forward to July, and after the Saudi International had been dropped from the European Tour schedule in a show of solidarity, Monahan stated that the PGA Tour would not grant permission to any of its members who requested to play in the 2022 edition of the tournament.
Then, in November, record prize purses were announced on the PGA Tour for 2022, up from $367m to $427m. This included a $15m boost to the FedEx Cup Playoffs, as well as a $5m increase in the Players Championship pot – which now stands at $20m. Additionally, the PIP fund has also gone up by $10m to $50m.
But despite these efforts, when Golf Saudi published its list of confirmed entrants a week later, the likes of Bryson DeChambeau, Dustin Johnson, Xander Schauffele and Phil Mickelson all featured.
Weighing up the prospect of a long-term battle, Monahan eventually relented and granted conditional releases to 30 players, only on the basis that they add the AT&T Pebble Beach Pro-Am – the event that coincided with the Saudi International – to their schedule in future.
And that’s where we stand today. The rebels on one side – who are either genuinely interested in a change of scene or are using it as leverage – and the PGA Tour – that is standing by its promise of lifetime bans for the time being – on the other.
At the moment, it’s like a high-stakes game of poker between people to whom money means very little. The series of moves and counter-moves must end eventually, so the question is: who will come out on top?
https://www.golfmonthly.com/news/how-the-pga-tour-has-reacted-to-saudi-backed-super-golf-league-threat
